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AshfordForAshfordFor

AshfordFor

Content Marketing Strategy

Ashford Borough Council were looking to launch an inward-investment marketing campaign and devise a strategy to attract business leaders to the area.

As part of our content marketing strategy, we created the ‘Ashfordfor’ creative campaign. This ‘storytellers’ campaign focused on the benefits of choosing Ashford as a place to do business. Our task was to brand the project, design and build a website, produce videos, stage photo shoots, manage social media and book ambient media. For all of this we met and interviewed 12 Ashford businesses, telling their stories through our campaign.

This on-going project sees us regularly produce and curate digital content. We are now in stage-two of the project and ready to launch our latest social media campaign.

To date the campaign has created over 40 serious enquiries from businesses interested in locating to Ashford, of which the council is now in discussions with seven of those.

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