MPW Insurance Brokers
Advertising Campaign and Media Buying
As part of the brand refresh to celebrate 25 years in business, we advised MPW to support a media campaign. As a result of the creative session we had with the management team at MPW we were able to highlight the core messages to be communicated to their audience.
The resulting advertising campaign features a stylised image of a businessman tripping up in business, reminding the viewer that it is essential to be well insured. A secondary image capitalises on over 25 years of construction expertise in the insurance sector.
We researched and advised on a regional and sector led media campaign, which alongside highlighting the specialties at MPW also drives traffic to their URL. The campaign has also proved to be a great conversation starter at sector and business events!
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