Gif by James Curran


Paws in the Park

Eurotunnel Le Shuttle’s service allows pets to travel to Europe and back again. Their unique selling point is that they let pets stay with the owners at all times. In 2011 we presented an opportunity for ET to communicate this message to its core audience, dog owners, at Paws in The Park.

We designed and manufactured one 2-metre banner stand and two 1-metre banners stands. All depicting the core message those pets are part of the family at Eurotunnel Le Shuttle.

To bring some fun to the day and to engage visitors we sourced a mascot who became known as Dave the Dog. The idea proved so successful that Dave the Dog is a permanent part of the ET pets marketing portfolio.

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