Gif by James Curran
Kent RelianceKent RelianceKent RelianceKent RelianceKent Reliance

Kent Reliance

Exhibition System Design and Face-to-Face Marketing

Kent Reliance, who is part of OneSavings Bank plc, had booked to exhibit at three industry events in this year. Wanting to stand out against the big players at the shows, which were held at Old Billingsgate, Olympia and ExCel retrospectively, Kent Reliance approached Pillory Barn to design an engaging exhibition stand and come up with some ideas to animate their space at the exhibitions.

After a number of brainstorming sessions and thorough research Pillory Barn presented their ideas to the team. We then sourced their favourite concepts. Familiar with the competitive nature of their industry, we thought holding a high score Batak challenge at their stand would chime well with the audience. We then sourced the prizes, bottles of Bollinger, which were awarded to a new winner every hour. Two members of our team acted as promotional staff at all three events, taking enquiries and promoting the services that Kent Reliance offer.

We designed striking artwork, which was printed on our Flexicurve exhibition system – a flexible, ‘fit anywhere’ system that bends to different shapes. The Kent Reliance stand attracted a lot of attention and they saw floods of stand visitors at each of the events. The shows also generated a number of valuable leads for the client.

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