Eurotunnel Le Shuttle - Kent Business
Copywriting for Advertorials
We have worked closely with Eurotunnel Le Shuttle for four years and were thrilled when they approached us to write monthly advertorials to be featured in Kent Business.
Each month the 1000-word piece had to promote their Flexiplus product whilst spotlighting a new city in Europe to travel to for business.
It was Pillory Barn’s task to choose the locations and research international business opportunities and facilities for business in each area. Our copywriters then crafted together intelligent copy that encouraged readers to travel with Eurotunnel Le Shuttle for business meetings and events by informing them of benefits of trading abroad.
Our designers then set the copy alongside striking imagery of each location and wrapped the advertorial with purple Flexiplus branding.
We also produced a full-page advert to supplement each piece that used original imagery from Eurotunnel Le Shuttle’s UK terminal.
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