Services employed:
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Design
Marketing
Outdoor Media
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Kent Air Ambulance Trust is a registered charity to relieve sick and injured people in South East England and surrounding area.
The Trust provides a Helicopter Emergency Medical Service (HEMS) - an air ambulance service for the community.
The Brief
Kent Air Ambulance needed a larger than life campaign that would encourage the public to not only recognise and recall the brand, but to donate funds to the Kent Air Ambulance Trust.
The Answer
Pillory Barn purchased prime outdoor poster sites in order to direct traffic to the http://www.justgiving.com donation site for the Trust. We designed a bold creative campaign to be produced as outdoor 96-sheet poster size, executing a hard-to-miss message and call to action. We bolstered the outdoor media presence with media planning and buying for a bus-back poster campaign to tie in to the 96 sheet poster message and bring the campaign full-circle. These featured on buses across Maidstone, Guildford and Sussex.