Services employed:
Brand
Copywriting
Design
Online
Public Relations
Print Management
A complete list of Our Services
Roque Consulting is a Project & Software Quality Management consultancy.
Roque provides independent software testing and quality assurance services, working with small, medium and large companies on a national and international level to improve software and project delivery through structured quality assurance and test methodologies.
The Brief
Roque Consulting wanted a new identity and logo by way of rebrand. Their branding had to be current and contemporary, whilst giving a nod to the industry that they’re in. They wanted the brand to not only be contemporary but professional, and to communicate the size and reach of the work that they undertake. Second to the rebrand Roque Consulting wanted to open the lines of communication about the brand to existing and potential clients and contacts, to inform them of current projects worked on, the expertise of the company, and to drive traffic back towards the Roque website.
The Answer
The Pillory Barn creative team designed an eye-catching and memorable brand logo. They substituted the original monochrome colour-way with a blue and white gradient in order to benefit from the professional feel that these invoke. The ‘Q’ of Roque was pulled out as a visually memorable graphic to increase brand recognition and recall. This graphic is also designed to act as visual symbol for use for use in presentations, on stationary and business cards.
A quarterly newsletter template was designed to fit a four-page layout. This meant articles in the newsletter could each give a taster of information, whilst leading the reader back to the Roque website to find the full version of the article.
The Results
The Roque brand is going from the strength-to-strength as a result of the rebrand and newsletter launch. Both have been well received by their target audiences, and as a result a new-look website has been developed and launched in recent months using the new branding guidelines set by the rebrand.