Services employed:
Design
Direct Marketing
Public Relations
Print Management
Public Sector
A complete list of Our Services
Visit Kent is a unique public private sector organisation.
Visit Kent is dedicated to developing Kent’s £2.5 billion tourism industry and working in partnership with Kent County Council (KCC), Tourism South East, Medway and other key private sector businesses across the county of Kent. Pillory Barn is proud to be a roster agency for Visit Kent supplying creative work for the Visit Kent brand across a variety of projects. We have developed a smart relationship with this client, and react to tight deadlines with the understanding of their core strategy objectives fundamental to everything we do.
The Brief
Pillory Barn were briefed to come up with a creative design for the Visit Kent UK Investors Pack - a corporate collateral folder that assists Visit Kent in gaining funding for various projects they undertake. As a part of the Investors pack Visit Kent requested an information insert sheet for each of their UK campaigns.
The Answer
Pillory Barn produced incentivising creative work to increase understanding of the initiatives via the sponsorship and funding collateral. The UK Investors Pack and information inserts are integral to the initiatives and the success of the pack directly effects the success of the UK Funding Initiative as a whole. Each insert was not only succinctly yet simply written, to give the maximum impact as quickly and efficiently as posisble, but was eye-catching and vibrant in design, look and feel.
We also designed and wrote all copy for a four page document to give to potential investors in Visit Kent. This summarised what Visit Kent stands for and could be used as a Direct Mailer to potential investors.
The Results
As a result of the work Pillory Barn created we are currently working on a brand and marketing collateral project for various Visit Kent initiatives. Investors bought into and provided funding for 6 projects proposed in the UK Investors Pack via the information inserts we produced. This is a great achievement meaning that not only were the pack and inserts eye-catching but they sold Visit Kent initiatives to investors, which was ultimately always their prime purpose. A great result!