Otterpool Park – Countryside, connected, creative
Building something great for a brand-new garden town
It’s rare to be able to build something completely new, which is why we were so excited to work with Folkestone & Hythe District Council and Cozumel Estates on Otterpool Park, a proposed garden town community. We kicked off in October 2018, taking the reins from a previous agency and leaping right into defining a vision for this sustainable new community in the Kentish countryside.
We took a research-first approach to Otterpool Park’s brand, challenging the project team on the reasoning and drive behind the decision to build this community, in this location. Then, we reached out to local organisations such as Creative Folkestone giving them an opportunity to have their say. From this, we built our Visioning Report, outlining the six ‘typical’ Otterpool Park resident personas, our vision for the town, and how the brand might evolve across the 30-year project.
Armed with our Visioning Report, we reimagined Otterpool Park’s entire brand identity with a new logo and strapline, as well as supporting illustration and key messaging icons. The overall effect was just like Otterpool Park itself: contemporary, flexible and forward thinking, with a unique tone of voice. This branding has been applied across our communications, from the website to the planning application, social media channels, newletters and two successful public exhibitions held in May 2019.
- 280 attendees at two public exhibitions
- Over 28,000 page views on Otterpool Park website since launch
- An average of 668 unique users per month
– Julia Wallace, Otterpool Park Project Manager. Master planning and design, Folkestone & Hythe District Council
“Thanks to everyone involved in the public events. The material looked great and it all ran very smoothly. The stamina and patience of the team, not to mention good humoured handling of tricky characters, has been brilliant.”