Introducing PB new recruit, Coralie!
What’s that you say? A new French colleague with a hidden talent for rapping and a passion for food? When can we meet her?! Team PB gets to know Coralie Pilté, our new content and social media executive.
Sum yourself up in three words
Curious, meticulous and borderline-workaholic.
What’s the most exciting project you’ve worked on before?
The most exciting project I’ve worked on so far is definitely the #MyTravelSong project with AccorHotels.com. First of all, it was based in Paris at the Publicis HQ. So, going to work on the Champs Elysees every day for a week was quite surreal. Then, the project itself was inspiring. I’m not going to go into details, but you can check out the video AccorHotels.com made – it’s awesome. AccorHotels managed to create a two-way conversation with their audience with something very unexpected – music! – and related it back to their “hotel/tourism/travel” brand. Genius!
Who would be your dream client?
At the minute, my dream client would be Pierre Hermé. He is one of the top pastry chefs in France and he makes some of the best macarons. Just go and have a look on his website… Visually speaking, there’s a lot you can do with food and pastries on social media. It would be amazing to come up with original concepts for his different social media channels or even blog posts. Plus, I wouldn’t say no to sampling some macarons every now and then…
What’s your favourite brand and why?
Keeping on the food and drink theme, I really like what Innocent do. They’ve become a “school case study” now, but they managed to come up with an original concept and they were one of the first to produce ready-made bottled smoothies. They went with a quirky and casual approach to branding and marketing and they’ve established a very strong, yet simple, brand. The CMs are hilarious on Facebook. They keep track of TV shows, news items, sports events and turn it into a great piece of advertising. And they’re really making it a two-way conversation with their followers.
What’s your favourite social media channel?
Instagram. I’m a visual person and I love photography. So, Instagram really is the perfect channel. Despite all the comments about it not showcasing “real life” and the recent algorithms changes, it has made such a difference in the social media game. It offers a lot of possibilities with Live stories, Insta Stories, video and image content.
What’s your social media bugbear?
Going back to Instagram, it would be people who share links in their caption. Unfortunately, Instagram doesn’t allow links in their captions. You have to upload them in your bio – quite annoying – but some people don’t seem to understand this and post shortened URLs in their captions… well, let’s just say it’s useless and ruins the whole post’s aesthetics.
What do you get up to in your spare time?
I tend to experiment a lot of new recipes, sweet or savoury. I’m still trying to master the perfect wholemeal pizza dough – one day! Other than that, I do a fair bit of yoga and try to travel as much as I can.
Do you have any hidden talents?
I do actually… I can rap an old French rap hit from the 90s… but this talent is hidden for a reason!
If you could share a meal with any four individuals, living or dead, who would they be?
Let’s make it an eclectic bunch. J.K. Rowling, Liam Gallagher, Elon Musk and Chopin. This would make for a very entertaining evening surely…
What would you name the autobiography of your life?
It’s still a bit early to start thinking about an autobiography – ask me again in five years.
Where is your favourite place in the world?
Oh, this is tricky… It would have to be Lyon, where I lived for three years. I probably wouldn’t move back there – I much prefer living in England – but it is one of the most amazing places in the world. It’s a major city in France, yet it’s still small enough so that you can walk everywhere, and the surroundings are just beautiful. There are two rivers going through the town, with proper river banks where you can sit, read, or have a picnic with your friends. The place is filled with history. If you go to the old town, you’ll discover medieval buildings and if you go up to Fourviere, you’ll be able to visit Roman ruins. I would highly recommend it to anyone who’s looking for a holiday destination in France.
What’s your favourite read (e.g. Blog / book/ magazine/ industry news website etc.)?
For work purposes, it would have to be a blog called Le Blog du Moderateur. It’s a French website that keeps track of the latest digital industry news. It’s a wealth of information for anyone working in the digital industry (and speaking French…).
On a personal note, it would have to be a magazine called Flow. I think they’re originally from the Netherlands, but they’ve exported their concept in France and in the UK. It’s a feel-good magazine, with inspiring stories and a strong focus on art and well-being. It’s quite quirky and always makes for a relaxing read.
Do you have a favourite motto?
“The details create the big picture.” Sanford I. Weill
Bienvenue Coralie – it’s great to have you on board!