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Content

Content strategy

Building a tailored content strategy is essential to ensure that your brand appears consistently across online and offline channels. Our team is experienced in delivering omnichannel marketing strategies, tailored to your budget, to help you achieve your business goals quickly and easily.

From advertising opportunities and award entries to PPC campaigns and social media, we will produce the right content strategy for your budget and goals. With creativity in abundance and a strategic eye for detail, we will help you build your brand and increase your visibility in no time.

Pillory Barn Content Services

Content creation

Producing quality content is essential in building brand awareness and trust. Our wordsmiths will ensure your website copy emulates your tone of voice while being optimised for SEO, direct traffic to your website with engaging social media content, and create compelling award entries.

That said, content creation isn’t just about words. Eye-catching imagery and visuals are equally important when engaging with your audience. Infographics, for example, are a great way to get your core messages across quickly and easily.

Pillory Barn Video Services, filming on location

Video

Not only do viewers retain 95% of a message when they watch it in a video format compared to 10% for text, but video content also generates more shares on social media and helps you rank higher on Google. So it’s easy to see why more and more businesses are considering video for their website and social media channels.

Our team of content creators and videographers will work with you to identify the type of video you need for your business objectives. Using your brief we will produce a storyboard, gather the necessary footage required and edit everything together to ensure an end result you’re happy with.

Social Media Management

With 54% of people on social media using it to research products, it’s easy to see why your brand should be on social media. We will create a bespoke, return on investment-focused social media strategy to ensure that you reach your business goals.

This will involve identifying the right channels to share your story, fine-tuning your tone of voice and brand identity, creating compelling content, and regularly monitoring results to ensure delivery. We also stay up-to-date with the latest trends in social media algorithms to ensure the social media strategy delivers long-term. 

Public Relations (PR)

Spreading the word about your business is essential in generating organic enquiries. Developing a clear PR strategy is a great way to achieve your business objectives quicker. 

Our team of experts have an eye for the newsworthy, producing content that we are confident will be featured, including industry news, profile pieces, appointment notices and case studies. Having built relationships with journalists across a range of sectors, we have secured coverage in regional, trade, national, and even international publications.

Award entries

Every word on your website is important, but sometimes an award win can be a quick way to grab the attention of a prospective customer when they’re looking at your website. 

We ensure every award entry we write is compelling and brings your business to life. From our experience we know it can often come down to the smallest of details, so a well-written award entry is essential. Our team has had great success in helping our clients achieve national recognition, and we’d love to help you too.