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Digital

Pillory Barn Web Development Services

Web Design & Development

Did you know that 91% of people use Google to find information? If you want to be found in an increasingly digital landscape, building a strong online presence is essential, and this includes a fast, secure and modern website.

To ensure every business, no matter how small, has access to fresh and innovative web design, we offer different levels of web development, starting with our affordable web design service, PBLite. Our PBLite package is perfect for SMEs on a budget. Using a template that can be tailored to your needs, we are able to build high-performance websites for a fraction of the cost.

For more complex projects, we offer other solutions, including our PBAir and PBFlex packages, which can include more functionality and bespoke design. And, because our web developers love a good digital challenge, we can also build supporting systems, so get in touch with our web development team to see what we can do for you!

Pillory Barn UX Services

UX, IA & Accessibility

As UX & UI experts, we design websites that engage your audience and lead to conversions. We carry out UX sessions to ensure we fully grasp how your target audience interacts with your website before designing a fully responsive and engaging user experience. After this initial UX research, our web design team create prototypes for you to review. This phase is essential in ensuring that you’re happy with the structure and design of your website, and it’s also a chance to share feedback before moving onto the development phase.

As standard, we ensure all our websites are accessible. New public sector websites must adhere to WCAG 2.1 AA web accessibility standards, and we expect this will extend to other sectors in the near future. By implementing this now, we ensure your website is future-proofed. More importantly, this means that people with visual or auditory impairments or learning disabilities will be better equipped in navigating your website.

Search Engine Optimisation (SEO)

Did you know that 75% of users never go past the first page of search results? This means that if your website is not ranking in those first 10 results, chances are, they’ll never find it… That’s why Search Engine Optimisation (SEO) is increasingly important to ensure that people can quickly and easily find your website.

In order to reach your online marketing goals, our digital team follow a proven process, which has helped our clients reach the top three spots on search engines for key search queries.

We run technical audits, analyse your content and on-page SEO markers, and work on your link profile to create bespoke SEO strategies that will help you achieve your ranking goals, whether you’re looking to rank locally or nationally.

Interested in turbo-boosting your SEO? Our digital marketing team is here to help so get in touch to start working on your organic strategy.

Video and Animation

Video and animations are powerful ways to convert users. Not only do viewers retain 95% of a message when they watch it in a video format compared to 10% for text, but they also generate more shares on social media and help you rank higher on Google.

It’s easy to see why more and more brands are looking into creating video content for their website and social media channels. If you’re not sure where to start when it comes to video content, our team is here to help. We can create live action videos, whether you need a company presentation, a product showcase or case studies. We will work with you to define the type of video you need for your business objectives and work out a plan to create the content.

Animations are a fantastic way to engage your audience and bring your brand to life in a timeless way, as they can easily be amended and do not include staff members. Animated videos can be used to present your brand or company, introduce a new product, deliver a training video or simply share fun content. Animations can also be added to live action footage to bring in more engaging elements, such as adding stats, data and infographics on top of your existing video.

Intrigued? Check out some of the videos and animations we have created for other clients!

Digital Marketing

Whether you want us to work on a retainer or on a campaign basis, we can help you define a clear digital marketing strategy for your brand and help you develop successful online campaigns. We will channel our expertise across all digital tools. From social media to email marketing, SEO and PPC to digital PR and online advertising, we have all the expertise necessary to deliver a winning strategy for your brand.

We will sit down with you to understand your brief and your target audience before we get to work creating compelling visuals and copy that will attract your clients’ attention and deliver results. We monitor campaigns on a weekly basis, ensuring everything runs smoothly throughout the duration of your campaign. We will provide you with weekly updates, and will also deliver an end-of-campaign report, highlighting the final results and comparing them to the agreed KPIs.

Our digital marketing process has helped many organisations and businesses stand out, from East Kent College to Ashford Borough Council. Discover our digital marketing portfolio to see how we can help you make a real impression.