The lowdown on new recruit Laura
New Account Manager Laura Welfare tells us all about her marketing background and how she’s a Kentish foodie and active type, who may possibly treat us to some operatic singing…if we’re lucky!
Tell us a bit about yourself
I very proudly started my first agency role while in my final term as a mature student, joining Nexus/H (now Southpaw) and working with Suzuki GB. I then moved to GForces, working with some of the biggest automotive dealers in the country. I joined PB directly from Zest with Leeds Castle, IHG, Canterbury Christ Church University and Kent County Council being among my clients there.
And so to the ‘outside of work’ me. There is so much to see in the world, I like being out in it whether that’s walking, cycling, skiing or driving. As someone with pretty extreme stage fright, I have massive admiration for performers so love to watch bands and performers in small venues.
I’m also a foodie, I love cooking but have the attention span of a fish in the kitchen so have become quite famous for my creative 20 minute dishes amongst friends and family. And as I’m striving for best aunt in the world status I spend whatever time I can being a mischievous influence on my nephews, and so far it is working a treat!
Who would be your dream client/project?
Tough one…I really enjoy wandering around farm shops and seeing all the Kentish brands. Don’t judge me but a lot of my favourites are alcohol brands like Kentish Pip, Curious Brew, Chapel Down, Anno Gin but also Kent Crisps, Chegworth Valley Juices and Mighty Fine Things. I think that on the whole branding on local products is great but I’d love to work on helping them build their reputations.
What’s the most exciting project you’ve worked on before?
Interms of the campaign and the impact that it could have on people I would probably say the One You Kent campaign. Working on the consumer facing side meant developing a TV advert and radio commercial which is great fun but the campaign itself encourages people to make small changes to benefit their health in the long run and I think that it has the potential to change how everyone in Kent thinks and behaves. It could empower us all to become healthier yes but to be more conscious of our own wellbeing and that of others, which is vital now days with all the pressures that we are facing. I’m really excited to be involved in the next stage of the campaign.
What’s your favourite brand and why?
This is really hard, I like so many brands! I really like COOK. Their branding is simple but eye-catching, their store design is homely and welcoming and their attention to small details makes each product feel personalised, like the name of the chef who prepared each dish being on the packaging. A fantastic example of how a small idea can grow and be sustained whilst maintaining the values that they set-up with, without compromise.
Where is your favourite place in the world?
I have sooo many more places to visit before I could possibly decide on my absolute favourite but I love being in the mountains.
Favourite social media channel?
I’m an Instagrammer…it’s the platform I’m most engaged with and along with Pinterest it’s a real source of inspiration.
Do you have any hidden talents?
I may have had some opera training a very long time ago, which….just in case you ask, I’ve completely forgotten how to do so can never show anyone…
What object could you not live without?
Lip balm…the addiction is real. I think I can pretty much live without anything else as long as I have lip balm.
What would you name the autobiography of your life?
Live life fun and smiling!
Sum yourself up in three words
Happy, honest, hilarious (well I make myself laugh)