Frequently Asked Questions

A strong brand identity helps clarify your purpose, differentiate you in the market, create visual recognition for your audiences and build trust. It can also unite teams and support recruitment, funding, and partner engagement.

Our brand development process begins with in-depth discovery to understand your business or organisation, your audiences, your goals and challenges.

This informs the creation of brand positioning work and brand strategy, which is accompanied by visual identity design, tone of voice guidelines, templated assets and delivery of a comprehensive brand toolkit to ensure brand consistency across marketing channels. Our work for Gravesham guided them on a creative brand journey from research and creation ideation through to brand identity development and final assets.

Timelines can vary depending on the complexity of what you need, but typically a full brand development or brand refresh takes up to 12 weeks from initial briefing through to final delivery of brand assets and brand guidelines. We do always try to be flexible however, so it’s best to talk to us about what you want to achieve in what timeline upfront to see what’s possible.

We regularly work with brands that need to evolve rather than reinvent. We can audit and review your current brand and work with you to identify what is and isn’t working.

Refreshing your brand will reposition your identity and realign it with your goals – without losing valuable brand equity or brand recognition. See how we led Kent Music through their brand re-development process, refreshing their existing brand to support its evolution and brand story.

We involve you at every stage, through collaborative workshops, stakeholder interviews, audience research and insights to your sector. Workshops with local stakeholders, businesses, residents and community organisations were invaluable in informing a place brand for Folkestone & Hythe, including a new campaign narrative and a compelling, recognisable identity that reflected the unique elements of the location.

Our goal is always to interpret these multiple contributions and insights and create a brand that’s unique, authentic, relevant, and fit for your future business growth.

Depending on your needs, you’ll receive a strategic brand narrative, brand positioning statement, visual identity (logo, colours, patterns, typography etc.), brand guidelines document, tone of voice guide, and branded templates as part of a comprehensive brand toolkit, ready for rollout.

Absolutely. We create flexible, responsive brand systems designed to perform well across print, digital, social and experiential platforms all aligned with what you need.

Can you support with buy-in from our internal teams? We encourage stakeholder engagement from the outset, often through workshops and feedback sessions. This helps shape the brand and ensures it’s not just externally relevant but internally embraced by all.

That’s ok – it’s a process. We present multiple options and rationale, and work with you to refine the direction. It’s a collaborative journey and we always design in rounds of feedback to reach a solution you’re confident in.

Costs naturally vary depending on the scope, but we offer transparent pricing based on your goals, deliverables and outputs. Whether you’re a small start-up or an established business seeking a refresh, we’ll tailor a solution to fit your budget – a great starting point is to have a call or meeting with our team.

We specialise in creating bespoke, user-centric, mobile-responsive websites that align with your business and brand objectives. Our offerings include brochure websites, campaign microsites, content-rich platforms, and e-commerce solutions, all designed for optimal performance.

Project timelines vary, but a standard website typically takes 8–12 weeks. This encompasses planning, user experience (UX) design, web design, content development, web development, testing, and launch. We provide a detailed timeline at the project’s outset and keep you informed throughout.

Yes, we offer content strategy, copywriting, and editing services as part of our web offerings or independently. Our team ensures your messaging is clear, on-brand, and optimised for search engines (SEO) and user engagement.

Absolutely. We adhere to SEO best practices, including technical structure, mobile performance, metadata, and keyword strategy. Additionally, we offer ongoing SEO support as needed.

We commonly build on WordPress due to its flexibility and user-friendliness but are platform-agnostic. We recommend the most suitable CMS for your needs, whether it’s open-source, custom-built, or a web-builder solution.

Yes, we provide CMS training to empower your team to manage day-to-day updates. For those preferring external support, we offer ongoing maintenance and improvement packages.

We prioritise user experience (UX) planning, understanding your audience’s interactions with content. We design intuitive journeys, clear content structures, and focus on accessibility and performance. Post-launch, we maintain your website’s security and uptime through our hosting platform.

Yes, our digital marketing services encompass SEO, paid social advertising, Google Ads, content marketing, email campaigns, and analytics via GA4. We collaborate with you to develop strategies that drive traffic and foster meaningful engagement.

We monitor key metrics such as traffic, engagement, conversions, and user behaviour using tools like Google Analytics and Search Console. We provide performance reports and assist in refining your digital strategy, or grant you access to track this data independently.

Costs depend on the site’s size, functionality, ongoing services, hosting requirements, and updates. We offer clear proposals based on your objectives and work with you to find a solution that fits your business needs.

We leverage a suite of AI-powered tools to enhance our SEO strategies. This includes content optimisation tools like ChatGPT for analysing existing content and suggesting improvements, SEMrush for identifying relevant keywords and search trends, and AI-driven analytics platforms to gain insights into user behaviour and content performance.

AI improves SEO by automating and optimising tasks such as analysing large datasets to identify keyword opportunities, understanding search intent, and optimising content for better search engine rankings. AI tools assist in creating SEO-friendly content by suggesting relevant topics, structuring content effectively, and optimising metadata, thereby boosting website visibility and performance.

At Pillory Barn, we utilise AI as a supplementary tool to enhance our content creation process. AI aids in tasks like keyword research, content structuring, and performance analysis. However, all content is crafted and reviewed by our experienced team to ensure alignment with your brand voice and high-quality standards. AI enables us to work more efficiently, dedicating more time to creative and strategic thinking.

AI streamlines the development process by accelerating troubleshooting and testing, thereby improving efficiency and accuracy. In design, AI features in tools like Photoshop expedite image manipulation, allowing our designers to focus more on creativity and innovation.

Yes, AI analyses user behaviour and preferences to deliver personalised content and recommendations, enhancing user engagement and satisfaction. By leveraging AI, we create dynamic website experiences tailored to individual user needs.

Indeed, AI plays a role in various aspects of our digital marketing services, including scheduling, analysis, and suggesting optimal posting times. These applications of AI enable us to deliver more effective and efficient marketing campaigns.

We prioritise maintaining your brand’s unique voice and identity through our experienced team. While AI provides valuable insights and efficiencies, all outputs are carefully reviewed and refined by our professionals. We ensure that any AI-assisted content aligns with your brand guidelines and resonates with your target audience.

While AI offers numerous benefits, it has limitations, such as not fully grasping nuanced brand messaging or cultural references, lacking human creativity and innovation, and being dependent on the quality and quantity of available data. Therefore, human oversight is crucial to address these limitations and ensure the success of AI-assisted strategies.

AI can enhance efficiency, potentially reducing the time and cost associated with certain tasks. For example, automating keyword research or content analysis can expedite the SEO process. However, the integration of AI tools may involve initial setup costs and require ongoing management. We provide transparent costs and timelines, considering the use of AI to deliver value-driven solutions.

Our team is committed to continuous learning and stays abreast of the latest AI trends and tools in digital marketing. We regularly attend webinars, participate in training sessions, and engage with professional communities. This commitment ensures we leverage cutting-edge AI technologies to benefit our clients effectively.