Leeds Castle
Helping top UK tourism destination to thrive online
Leeds Castle, one of the UK’s most iconic tourism destinations, worked with Pillory Barn to improve the charitable trust’s website content and boost SEO performance. This partnership focused on transforming the Leeds Castle’s digital presence into a more accessible, engaging, and search-optimised experience for its visitors.


With over 390 live pages, Leeds Castle’s website presented both a great opportunity and a unique challenge. The need for a full SEO strategy, coupled with ongoing content reviews and technical improvements, required a meticulous and collaborative approach to ensure the website aligned with Leeds Castle’s reputation as the “loveliest castle in the world.”
A full website audit, together with a detailed keyword and SEO strategy guided the project delivery in its initial phase. Since then, we have provided monthly support through a comprehensive SEO retainer, which includes:
- Content optimisation and user experience: Ongoing review and improvement of website pages for readability and on-page SEO, enhancing the user experience across key sections such as education, accommodation, weddings, corporate bookings, and seasonal campaigns like Fireworks Spectacular and Christmas events.
- Technical SEO enhancements: Adding meta descriptions, SEO titles, and alt tags to media and pages, optimising backlinks, and monitoring performance using SEMrush.
- Content creation: Creating SEO-focused blogs, including FAQ-style posts like the new lakeside lodge offer, and strengthening seasonal campaigns by crafting targeted content.
- Performance monitoring and reporting: Delivering actionable insights through monthly reporting, ensuring continuous improvement in readability, search performance, and audience engagement.
We were thrilled to support the much-anticipated return of Leeds Castle’s Motors by the Moat event in 2024. This spectacular weekend brought together vintage car enthusiasts and families for an unforgettable experience against the stunning backdrop of the castle. Pillory Barn developed a targeted social media strategy to build excitement and boost ticket sales. On-site throughout the weekend, we captured live video and images, sharing behind-the-scenes action and highlighting the dedication of the Leeds Castle team. These efforts brought the event to online audiences, significantly increasing engagement and reach, and driving footfall.
With plans to expand blog content and further enhance performance, we are excited to continue supporting Leeds Castle’s digital marketing strategy and delivery.
15%
increase in organic search traffic in 2024
1.2+ million
website visitors in a year